Entrepreneur + Marketing Consultant + Fractional CMO

I know, a question about my own net worth sitting in my own FAQ looks a little self-obsessed. In my defense: Google says a lot of you are typing my name followed by “net worth,” and some of you ask me directly. So consider this the official answer.

The number? It's $$$. Yes, I am dodging the question. Here is why.

Honestly, knowing my net worth won't change anything in your life. What I'm far more interested in is your net worth, and how much I can help you increase it.

The numbers I actually care about are different: how many businesses we've helped grow (2,500+ and counting), how much revenue our campaigns have produced for clients (hundreds of millions of dollars), how many brands we've taken from eight to nine figures, and how many people across our teams in New York, the Philippines, India and Pakistan are building careers with MacroHype.

And I'm aware that “money isn't everything” is an easy thing to say. Fair point. But the best measure of my success has always been whether the people around me are doing well, and that has been true in lean years too.

So here is a better question: what is your business worth, and how much bigger could it be? If you have real revenue and you're ready to share your numbers, apply for investment. If you just want help growing, book a call. That's a net worth conversation I'm happy to have.

Fair question. When electric drills and power tools came along, carpenters, plumbers and electricians didn't disappear. Their tools got better, and the best professionals got faster. And power tools didn't turn homeowners into electricians. You still hire a plumber instead of redoing the pipes yourself, right?

AI works the same way. It's a powerful tool. It speeds up the work and, used the right way, it can make the work better. But if I handed you an electrician's power tools, you wouldn't get an electrician's results. The precision, the clean finish and the professionalism come from years of knowing what you're doing.

That's the difference. My team and I use AI every day, in AI agents, automation, content, ads and analytics, and we combine it with 15+ years of knowing what actually works. You get the speed of AI and the judgment of a professional.

No, and I'd be wary of anyone who says they do. As we speak, AI is still not reliably accurate. It makes things up, misses context and gets details wrong with total confidence. If you use AI for 100% of everything, you will literally get AI slop: generic content, ads that sound like everyone else, and mistakes nobody catches.

That's why my team works on a simple rule: humans + AI = great results. AI handles the speed and the repetitive work, like first drafts, data crunching, call answering and follow-up. Experienced people handle the strategy, the creative judgment, the fact-checking and the final quality control.

You get the efficiency of AI without the slop, and a real person accountable for everything that goes out under your name.

Honestly, I don't have just one. Every LLM has the things it does well. Some are great with creative work, others are better at website design and coding, some lead in video, and others integrate more smoothly with the tools businesses already use. No single model wins at everything.

So it's a combination. Based on my experience and a lot of hands-on testing, we use the best tool for each job, combined with my own experience and overseen by human experts on my team.

And whichever tools we use, we never rely 100% on AI for anything. A person always checks the work before it reaches you or your customers.